Automotive Marketing Account Executive

Job Description

Job Description

Job Description

OPENROAD AUTO

MARKETING ACCOUNT EXECUTIVE

JOB POSTING

OpenRoad Auto is seeking a Marketing Account Executive. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are key at OpenRoad. We believe in driving possibilities. openroadauto.com

We are proud of our forward-thinking culture developed through 40-plus years of continuous improvement. OpenRoad is among the fastest-growing automotive retail groups in the country today. We hold a shared vision to become the national automotive leader in guest experience. As one of Canada’s Best Managed Companies, we are looking for teammates who are excited to take ownership of their role, continually learn, work hard, and have pride in results.

The position requires flexibility to work full-time in Newmarket Ontario , and travel regularly to client meetings in person across Ontario dealerships

A Career at OpenRoad Means You’ll Enjoy:

• Competitive Compensation Package & Group Health Benefits
• Training & Development Support
• Vehicle Purchase & Service Incentives
• Opportunities for Career Advancement
• Employee recognition & rewards
• Fun & Supportive Culture

RESPONSIBILITIES

Work Scope

· Part of an in-house, full-service marketing agency in automotive retail

· Primary marketing advisor to dealership general managers

· Marketing strategy and performance for assigned portfolio of dealerships

· Marketing budgets across assigned dealerships

· Dealership marketing plans aligned with OEM brand standards and program requirements

· Internal authority on assigned OEM brands: campaigns, scorecards, co-op funds, ROI

· End-to-end campaigns to meet monthly sales and business goals

Dealership Marketing Strategy

· Translate dealership and group objectives into actionable marketing strategies and sales

· Proactively deliver monthly opportunities across model lines and lifecycle campaigns

· Deliver multi-channel marketing strategies across internal marketing teams

· Own dealership CRM and lifecycle marketing

· Incorporate local market conditions, OEM data, and market share into campaigns

· Benchmark competitors

Client Relations

· Be the marketing liaison for dealerships and OEM partners

· Participate in OEM meetings

· Communicate OEM programs and compliance

· Advocate for dealership needs

· Support OEM marketing reviews and brand compliance

Partnerships

· Develop brand and vendor partnerships

· Support community, event and supplier partnerships

· Collaborate on partner negotiations, evaluations, and goal alignments

· Integrate partner activities into broad marketing strategies

· Ensure partner initiative compliance

Project Coordination

· Prepare briefs and priorities aligned to brand, market, and performance goals

· Lead cross-functional execution by marketing teams

· Ensure consistent execution with approved strategies, brand standards and requirements

· Collaborate with subject-matter experts from Marketing and external agencies

Reports & Performance Monitoring

· Conduct concise monthly marketing performance reviews with dealer clients in person

· Oversee marketing reports to align with OEMs and dealers

· Monitor dealer performance against scorecards

SKILLS & EXPERIENCE

· 3+ years marketing experience in fast-paced retail and multi-location settings

· Strong strategic thinker for growth

· Understanding of automotive sales cycles

· Experience with multi-channel campaigns

· Demonstrated ability to manage budgets

· Strong presentation and stakeholder management skills

· Excellent communication skills - written and verbal

· Highly organized to manage multiple priorities at once

· Experience in dynamic and time-sensitive environments

· Strong understanding of regional variations in consumer behaviours

· Passion for automotive an asset