Posted:
Job Description
Paid Media (AI-Driven) Specialist — Remote ContractorAbout Archive Digital
Archive Digital is a digital marketing + AI solutions agency helping Canadian mid-market and enterprise brands grow through performance marketing, lifecycle automation, and measurable outcomes.
Role Summary
We're hiring a Paid Media (AI-Driven) Specialist (Contractor) to plan, launch, optimize, and scale paid campaigns across Google and Meta—using modern AI workflows to move faster, test smarter, and improve performance. This is a remote contract role.
What You'll Do
Build and manage campaigns across Google Ads (Search, Performance Max, YouTube optional) and Meta (Facebook/Instagram)
Use AI-assisted workflows for keyword/audience research, ad iteration, creative testing, and performance insights
Own campaign structure: naming conventions, budgets, bidding strategies, audiences, placements, and exclusions
Write and iterate high-performing ad copy (with strong hooks, offers, and CTAs)
Set up and QA tracking: pixels, conversions, events, UTMs, and attribution basics
Run structured testing (A/B and multivariate) across creative, landing pages, and audiences
Monitor performance daily/weekly: CPA, ROAS, CVR, CTR, CAC, LTV (where available)
Produce clear reporting and insights: what changed, why it changed, and what we do next
Collaborate with creative/web teams to improve landing page conversion and message match
Maintain platform hygiene: policy compliance, disapprovals, account audits, and documentation
What We're Looking For
2+ years managing paid media budgets with measurable results (agency experience a plus)
Strong hands-on experience with Google Ads + Meta Ads Manager
Comfortable using AI tools to accelerate execution (prompting, iteration, analysis) without sacrificing quality
Solid grasp of tracking and measurement (GA4 basics, pixels, conversion events, UTMs)
Strong analytical thinking + ability to translate data into actions
Clear communicator who can explain performance to non-media stakeholders
Organized operator: testing discipline, documentation, and repeatable processes
Contract Details
Type: Contractor
Location: Remote
Hours: TBD (part-time or full-time depending on fit and workload)
Start: ASAP
How to Apply
Send your resume + a short note with:
1–2 examples of campaigns you've managed (budget ranges, channels, outcomes)
Your favourite AI workflow you use for paid media (and why it works)