Head of Product Incubation
Job Description
About Martell Ventures
Martell Ventures is not a typical venture studio. We launch AI-native companies that solve painful, urgent problems for SMBs. Every venture goes through our 90-Day Incubation Sprint, moving from MeVO → F10 ($100K presell) → F50 ($500K run-rate) on the path to $10M ARR in under 36 months. We don't bet on ideas—we bet on elite operators.
The Role
We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio: recruiting elite Business Leader / Technical Leader pairs, driving presales, coordinating GTM launches, and taking ventures from Day 0 to $1M ARR within 12 months.
You will be embedded inside Martell's incubation system, equipped with distribution (Dan Martell's network), playbooks, and a dedicated support team. Your mandate is to incubate one company per month, ensuring each hits F10 / F50 milestones on schedule.
What You'll Do
- Recruit & Onboard Founders: Source, vet, and onboard elite Business Leaders and Tech Leaders into new ventures
- Run recruiting pipelines, interviews, and founder-market fit assessments
- Structure compensation and equity frameworks (per MV templates)
- Incubation Execution: Drive each venture through the 90-Day Sprint (MeVO → F10 → F50→F100+)
- Oversee validation, presales, and first 50 customer launches
- Build scorecards, run standups, and track weekly L10s
- Continuously refine the incubation system — focus on building the process, optimizing improvements with every pass, and turning the sprint into a scalable machine
- Go-to-Market & Distribution: Coordinate with Dan Martell's media team to schedule pitches and secure distribution to his audience
- Design and execute outbound playbooks: cold email, LinkedIn, DMs, and partner campaigns
- Support creation of media assets (1-pagers, Looms, decks) to convert early adopters
- Operational Systems: Stand up shared drives, CRM pipelines, ad accounts, and reporting systems for each new venture
- Manage variable compensation structures, NDAs, term sheets, and onboarding templates
- Ensure all IP, contracts, and budgets are in compliance with MV standards
- Investor & Customer Interface: Support preparation for presell pitches, customer demos, and investor updates
- Maintain founder accountability through weekly scorecards and KPIs
- Protect Martell Ventures' brand and Dan Martell's reputation by ensuring products are validated before public launches
Who You Are
- Operator DNA — Proven track record in scaling early-stage ventures or leading zero-to-one launches
- Recruiter & Closer — Can spot A-players, convince them to join, and set up win-win equity structures
- Process Builder — Loves checklists, templates, and turning chaos into repeatable systems
- Sales & GTM Muscle — Comfortable running presell campaigns, pitching SMBs, and closing early deals
- High-Agency Executor — Thrives on speed, accountability, and moving the ball forward daily
- Founder Mindset — Obsessed with hitting milestones ($100K F10, $500K F50, $10M ARR in 36 months)
- Positive Force Multiplier — You bring a resilient, positive mental attitude, take 100% accountability for outcomes, inspire others to operate at a higher standard, and elevate teams to achieve their full potential.
What Success Looks Like
- Incubating 1 new product per month with Business Leader / Technical Leader pairs onboarded
- Ventures hitting $100K presell (F10) within 20 days for validation
- Ventures hitting $500K revenue run-rate (F50) within 90 days
- At least 3–5 ventures scaled to $1M ARR within your first year
- Path to $10M ARR within 3 years across each launched company
- The incubation system itself improves with every cycle — playbooks sharpen, processes become more efficient, and the machine gets stronger with each pass
Why Join Us
- Work alongside Dan Martell and a team of 8-figure founders
- Access to capital, distribution, and execution playbooks from Day 0
- Founder-level upside without the solo-founder risk
- Opportunity to shape AI-first companies that transform SMB markets
Compensation : Competitive base + performance bonuses + equity participation in incubated ventures
Location : Kelowna, BC
Reports to : Managing Partner, Martell Ventures
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