Director of Operations

Job Description

Brodie Rec. League

Type:
Full-Time | Permanent

Location:
Toronto, ON

Salary:
$125,000 – $175,000 CAD annually

Reports to:
Executive Creative Director

Company Overview
50,000+ athletes. 22+ locations. Millions of views.

Brodie League is more than a basketball league—it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

Role Overview
The Director of Operations is the architect and owner of Brodie League's operational excellence.

This is a high-accountability leadership position for a systems-driven operator who thrives on scaling processes, leading teams, and driving performance across multiple locations.

Think NBA Finals energy every night, in every location. That's the Brodie Standard.

You will oversee and coach a team of District Managers, General Managers, and League Managers, ensuring flawless nightly execution and sustained athlete growth. You'll collaborate cross-functionally with Tech, Marketing, and Brand to ensure alignment with company objectives, while forecasting growth and optimizing for efficiency.

Your mission: build a world-class operational engine that powers Brodie League's growth and athlete experience.

Core Responsibilities
Operational Excellence & Systems

• Own the performance, growth, and scalability of all league operations across all locations
• Translate company vision and KPIs into actionable operational strategies and seasonal plans
• Audit and refine systems to ensure efficiency, reliability, and predictability across all locations
• Track and report on key metrics (player retention, registration growth, staff performance, operational excellence)
• Identify bottlenecks, propose process upgrades, and lead implementation

Revenue & Growth

• Partner with Marketing to drive registration and revenue growth season-over-season
• Partner with Finance to drive location-level P&L performance, focusing on profitability and operational efficiency
• Develop strategies to increase athlete retention, referrals, and lifetime value

Player Experience & Game Day Operations

• Ensure every location delivers flawless, consistent game nights at the Brodie Standard
• Oversee execution of league-wide playbooks, timelines, and game-night workflows
• Maintain the gold standard of player experience from jersey pickup to Finals
• Drive major events (Finals, All-Star, activations) and ensure elite quality
• Collect, analyze, and action player feedback across all locations

Team Leadership

• Track KPIs including signups, retention, referrals, and conversion rates
• Build dashboards showing performance by location, staff member, and season
• Identify bottlenecks and implement improvements
• Present weekly and monthly sales performance reports to leadership

Leadership & Team Development

• Hire, train, and mentor District Managers and General Managers
• Build a high-performance culture grounded in accountability, adaptability, and speed
• Conduct regular performance reviews and ensure team alignment with Brodie's standards
• Drive leadership development, building the next generation of Brodie operators

Requirements

• Proven ability to scale teams and systems while maintaining exceptional quality
• Significant experience leading multi-location operations or scaling complex operational teams
• Demonstrated success in leading leaders and developing high-performing teams
• Highly organized, data-driven, and comfortable making decisions under pressure
• Ability to travel between locations and work evenings/weekends during key periods
• 5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office

Compensation Disclosure
The expected annual compensation range for this role is between $125,000 and $175,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

WHY JOIN BRODIE LEAGUE

• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• League membership and free play across 22+ markets

Details regarding our full benefits package will be provided during the interview process.

ARTIFICIAL INTELLIGENCE DISCLOSURE
Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

COMMITMENT TO INCLUSION
We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.