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SEO Specialist

Automoves

Ottawa, Canada

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Job Description

The Role:

The Role 

We're looking for a skilled SEO Specialist who combines technical expertise with content strategy to improve our website's visibility and performance. You'll handle everything from technical audits and keyword research to on-page optimization and analytics tracking, ensuring our content consistently ranks and converts. 

Key Responsibilities 

  • Conduct complete technical SEO audits to identify and resolve crawl, indexation, and performance issues. 
  • Fix technical issues such as 404s, redirects, duplicate tags, canonical errors, and broken links. 
  • Manage and optimize sitemaps, , metadata, and structured data. 
  • Research, plan, and execute keyword strategies aligned with marketing goals. 
  • Collaborate with writers to optimize new and existing content for rankings and engagement. 
  • Monitor site health, Core Web Vitals, and page speed improvements. 
  • Manage GA4, Google Tag Manager, and Search Console to ensure accurate SEO data tracking. 
  • Prepare periodic SEO reports with insights, trends, and actionable recommendations. 
  • Support backlink cleanup, internal linking improvements, and ongoing content SEO updates. 
  • Work closely with the WordPress Developer to implement SEO best practices across all new pages and campaigns. 

Tools You'll Use 

SEMrush | Ahrefs | Screaming Frog | GA4 | Google Tag Manager | Google Search Console | ClickUp | Google Drive | OneDrive | Slack

Ideal Profile:

  • 3–5 years of experience in SEO strategy and technical implementation. 
  • Proven ability to fix complex SEO and performance issues. 
  • Strong understanding of on-page, off-page, and technical SEO. 
  • Skilled in tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GTM, and GSC. 
  • Experience tracking performance through dashboards and reports. 
  • Familiarity with schema markup, site structure, and keyword optimization. 
  • Excellent analytical and communication skills with attention to detail. 
  • Strong collaboration skills and ability to work cross-functionally. 
  • (Bonus) Experience with HubSpot, WordPress, or other CMS platforms. 

What's on Offer?

  • Flexible working options
  • Fantastic work culture
  • Opportunity to make a positive impact
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