Search Engine Optimization Manager

Full Time
  • Full Time
  • Toronto

PHD Group Canada

Working for PHD Canada

PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.


We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the role:

PHD is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Manager.Reporting to a Supervisor or Director, the Manager will be responsible for ensuring that all Paid Search deliverables are presented on time and of a high quality, and that all Paid Search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.

Managers will ensure that search advertising programs are tasked properly, completed as scheduled and meet or exceed all client goals. A successful Manager will have great attention to detail and be able to take complete ownership of the process of getting tasks completed to bring value to our clients.



Your Responsibilities

  • Compile data across Paid Search platforms and create weekly/monthly reports, including analysis for insights, optimizations and future strategy development
  • Demonstrates strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
  • Assist in training new hires with fundamentals of paid search
  • Lead team members to develop campaign plans and strategies
  • Utilize campaign management tools to execute campaigns and improve overall performance
  • Campaign budget pacing
  • Develop interest targets following PHD and client-specific best practices
  • Upload and launch campaigns in appropriate platforms
  • Perform thorough quality checks to ensure accuracy of set up across team
  • Input campaign billing information into Prisma billing system
  • Monitor client, competitor and industry changes
  • Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
  • Performs various other duties as assigned

Desired Attributes


  • Self-starter, with strong leadership and communication skills who is capable of setting goals and reporting progress against them
  • Strong organizational navigation – able to manage and prioritize multiple projects and work well with a matrixes organization
  • Problem solving and attention to detail in a multi-tasking, fast-paced business environment
  • Data analysis in Excel, including Pivot Tables & basic statistics with the confidence to act on marketing data (simplify this one)

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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