Regional Automation Manager - North/Eastern Ontario

Job Description

Company: Westburne

Location: Oshawa, ON

Type: Full-time

Rexel is a world leader in the electrical distribution market, operating in 18 countries and leveraging a network of 1,950 branches and 27,000 employees. We provide innovative electrical solutions and equipment for the industrial, residential, and commercial sectors. As the energy industry evolves, our business is transforming alongside it. This change is driven by you—our fresh thinkers, innovators, and groundbreakers. By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customers, and stakeholders alike. Together, we are building sustainable performance and shaping a better future.

Regional Automation Manager - North/Eastern Ontario

Westburne is Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.

Role summary

The Regional Automation Manager will lead and develop a team of Rockwell product specialists and automation technical resources across the region. You will own business planning, sales execution, distributor-partner development and margin performance for our Rockwell Automation portfolio. This is a hands‑on leadership role combining Rockwell technical expertise with distribution and commercial experience. The Regional Automation Manager is responsible for covering North and Eastern Ontario (Oshawa to Ottawa and Northern Ontario including Sault Ste. Marie, Timmins and North Bay).

Key responsibilities

• Lead, mentor and develop a regional team of Rockwell product specialists; recruit and build technical/commercial capability.


• Build and execute the regional business plan for Rockwell products (PLCs, HMIs, drives, FactoryTalk, SCADA, safety, IIoT), setting targets for revenue, margin and key accounts.


• Develop and maintain relationships with customers, system integrators and channel partners; coordinate with Rockwell representatives on promotions and technical alignment.


• Support major bids and technical proposals with scoping and pricing guidance.


• Provide technical oversight and ensure the team delivers pre‑sales support, system architecture advice and lifecycle services.


• Coordinate inventory planning, product availability and logistics with distribution teams; improve quoting, configuration and contract execution processes.


• Ensure compliance with commercial policies, warranty processes and vendor programs.

Required qualifications

• 7+ years in industrial automation, with 3+ years in leadership.


• Hands‑on experience with Rockwell Automation products (ControlLogix/CompactLogix, Allen‑Bradley PLCs, FactoryTalk, PanelView, drives, safety); Rockwell certifications preferred.


• Experience in distribution or channel sales for automation products; understanding of inventory management and commercial KPIs.


• Proven track record in regional business planning and hitting revenue/margin targets.


• Experience with system integrators, OEMs and end‑users across industrial sectors.


• Strong communication, negotiation and stakeholder management skills.


• Willingness to travel across North And Eastern Ontario and occasionally to vendor/corporate sites.


• Able to travel to the US for training and meetings as needed.


• Bachelor’s degree in engineering or a related discipline, or equivalent experience.

Key competencies

• Leadership, commercial focus, technical credibility, relationship‑building and strategic execution.

What we offer

• Competitive base salary plus performance incentives.


• Comprehensive benefits and Defined Contribution Pension Plan.


• Ongoing technical training and certification opportunities.


• Mileage reimbursement for role travel and hybrid working arrangements.


• Career growth in a global leader in electrical and automation distribution.

What’s next

• If this is the right position for you, apply.


• We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.


• If you need any accommodation in the application process, please contact us with the “Need Help” button in Fitzii.