Product Specialist - Low Voltage

Job Description

Product Marketing Manager

Chez ABB, nous aidons les industries à aller plus vite, de manière plus efficace et plus propre. Ici, le progrès est une attente, pour vous, votre équipe et pour le monde. En tant que chef de file mondial, nous vous donnons les moyens de faire avancer les choses. Ce ne sera pas toujours facile, car grandir demande de la ténacité. Mais chez ABB, vous ne serez jamais seul dans cette course. Run what runs the world.

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end‑user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

The work model for the role is hybrid.

You Will Be Mainly Accountable For

• Developing and implementing product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy


• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed


• Collecting data and providing sound market and competitor intelligence analyses related to Canadian market and trends


• Tracking and providing management with Canadian market research and analysis results, informing them of identified existing gaps or new growth opportunities


• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes


• Providing appropriate market information to support long‑to‑mid‑term decision‑making on the marketing strategy

Qualifications For The Role

• You have both technical and commercial experience with LV distribution equipment products on Canadian market.


• You have at least 10 years of experience in LV equipment marketing or product management role.


• Highly adept in crafting and deploying market strategies.


• You are passionate about LV Switchgear and MCC.


• Degree in Electrical Engineering is a must.

Why ABB?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

#ABBCareers #RunwithABB #Runwhatrunstheworld

Equality & Inclusion Statement

ABB Valorise Le Dévouement, L’engagement Et L’expertise De Ses Employés. En Tant Qu’employeur Souscrivant Au Principe D’équité D’emploi, Nous Croyons En L’importance D’une Main-d’œuvre Inclusive Et Diversifiée. Nous Nous Engageons à Faire En Sorte Que Nos Politiques Et Pratiques Soient Alignées Avec Le Programme D’équité En Matière D’emploi, Dans Le But De Constituer Une Équipe Véritablement Représentative Des Quatre Groupes Désignés.

• Les femmes


• Les peuples autochtones


• Les membres des minorités visibles


• Les personnes en situation de handicap

ABB s’engage à offrir des mesures d’adaptation raisonnables aux candidats en situation de handicap et encourage les personnes à s’auto‑identifier durant le processus de candidature.

JR00011693