Advoc Digital Inc.
Company Description
Advoc Digital Inc. is a performance marketing agency that specializes in food, beverage, and hospitality. Our mission is to help businesses of all sizes thrive through creative and performance-driven campaigns. We enable our clients to reach new customers at scale, nurture existing relationships, and build a community of brand advocates.
Position: Paid Media Specialist
Start Date: Immediate
Salary: $65,000 to $70,000 per year (Commensurate w/ Experience)
Employment: Full-time (Hybrid)
Schedule: Mondays to Fridays from 9:00 AM to 5:00 PM
Ability to commute: #2000 – 2 Sheppard Ave E, North York, ON M5N5Y7
Role Description
This is a full-time hybrid role as a Paid Media Specialist at Advoc Digital Inc. located in Toronto, ON, with flexibility for some remote work. As a Paid Media Specialist, you will be responsible for the following:
- Managing and optimizing paid advertising campaigns across various platforms.
- Creating and implementing ad strategies, monitoring performance, analyzing data, and providing insights through regular reports that include recommendations on how to improve campaign effectiveness.
- Collaborate with cross-functional teams to develop and execute lead generation and e-commerce marketing campaigns that align with client goals.
Qualifications
- Minimum of 2 years of experience in managing paid media campaigns
- Strong knowledge of major advertising platforms such as Google Ads (Search & Display), Meta Ads, TikTok Ads, and LinkedIn Ads
- Proven track record of optimizing campaigns to achieve desired results and KPIs
- Experience with analytics tools to measure and report on campaign performance (i.e., Google Analytics, etc.)
- Excellent analytical and problem-solving skills
- Strong attention to detail and ability to handle multiple projects simultaneously
- Understanding of digital marketing trends and best practices
- Excellent verbal and written communication skills
- Ability to work independently and collaborate with cross-functional teams
- BA/BS degree in Marketing, Advertising, or a related field
We offer a competitive salary, comprehensive benefits package, and the opportunity to work in a collaborative and innovative environment. Advoc Digital Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.