Outreach Specialist (Business Development) – Retirement Living

Full Time

Sienna Senior Living

We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada’s leading owners and operators of seniors’ residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada’s seniors, ensuring they live fulfilling lives with the utmost comfort, dignity and respect. At Sienna, we empower our 12,000 team members to help our residents live the life they desire and deserve.

We provide our team members the tools and support to deliver excellent clinical care and elevate the resident experience through choice, personalization, and community engagement. What Sienna Offers: We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. And we offer a number of programs and benefits that support team members’ financial, personal and professional needs: • A competitive salary and vacation package • Health & Dental benefits program • RRSP with employer match • Share Ownership and Reward Program (SOAR) • Employee Share Purchase Plan with company match • Continuous learning and growth so you have the skillset needed to succeed and take on new challenges • A welcoming culture that values diversity and differing perspectives, experiences and beliefs This role will be supporting our retirement living communities in the region of Durham, Ontario (Whitby, Port Hope, Uxbridge) Role Summary: Reporting to the Vice President, Sales, The Outreach Specialist is responsible for generating revenue as a result of a direct external sales effort and co-marketing effort with Aspira Retirement Living Communities in the Durham, Ontario area.

These responsibilities include maintaining professional relationships in the community, the development and implementation of sales strategies, and achieving sales target for 3-5 Aspira Retirement Living Communities. The Outreach Specialist will target referrals from among the professional medical community, various community-based organizations, related providers, and any other identifiable potential revenue stream. Key Responsibilities: • Identify, target, and generate consistent and continuous referral stream from qualified referral sources as a result of an effective and systematic external business development sales execution yielding both census and revenue growth • Prospect and qualify new referral sources through phone, email, and various outreach conduits, including establishing and maintaining existing relationships with community partners by providing support, information, education to increase number of referrals • Identify both new business opportunities and new customer call points within the communities served for additional revenue generation, including achieving quotas of new initial contacts and permanent move-ins • Identify and complete networking activities as per the regional business development plan; maintain and update the plan consistently to reflect activities; ensure adherence to allocated budget • Consistently build up the sales pipeline with qualified prospects from referrals and document referral activity within respective area of responsibility for efficiency and effectiveness • Coordinates joint marketing efforts with appropriate representatives of Aspira Retirement Living to identify and meet with both prospective and existing customers, as appropriate • Participate in professional societies and activities related to the health care industry and community-based organizations Education & Work Experience: • Post-secondary education in related field is considered an asset • 3-5 years’ experience in consultative sales, preferably in healthcare product and/or service sales • A demonstrated track record of accomplished outside sales/account management with a focus on senior services or healthcare • Established network of professional business development relationships in Ontario • Proven ability to maintain highly effective referral relationships with a large number of professional sources • Able to handle multiple priorities and demonstrates good judgment, problem solving and decision making skills • Proficient with Microsoft Office, Outlook, Word and Excel • Have a driver’s license and are able to travel as necessary around the Durham, Ontario area Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.


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