Job Description
Is accountable for participating in the production, implementation and monitoring of efficient and effective marketing plans/programs for a product in support of CPC goals and objectives.
Job Responsibilities
Below are the main job requirements and responsibilities for the Officer, Marketing:
Participates in the planning process of marketing programs/initiatives through analysis and evaluation of existing patterns and future market trends. Identifies target areas for new or revised programs through the analysis of data such as, volume, geographic variances, store type delivery times, customer feedback, costs, etc. Develops criteria for proposals on pricing, service standards, advertising, etc. in concert with areas such as merchandising, operations, finance, sales, etc. Job Responsibilities (continued)
Assists in the development of evaluation criteria to assess the efficiency and effectiveness of the marketing plan in support of corporate goals, objectives and targets. Recommends adjustments to existing plans on the basis of analyzed performance data on trends, competitors, etc. in order to ensure program orientation towards customer needs and revenue requirements.
Areas of concern could be advertising approaches, changes to pricing structures, consumer co-operation, etc. Liaises with internal and external areas to maintain current trends, developments and competition: develops good working relationships and establishes a solid basis for cohesive team approach towards corporate goals and objectives and a positive corporate image. Qualifications
Education
University degree or college diploma or related work experience Experience
Two years’ experience in project management, retail or other related experience involving coordination and monitoring of timelines and activities Other Candidate Requirements
Strong knowledge of Microsoft Excel and Access or comparable programs Administration of projects with multiple stakeholders an asset Strong communication, analytical, and customer service skills Other Information
Safety Sensitive Positions
This position may be considered a Safety Sensitive position and has additional requirements under Canada Post’s Substance Use Policy.
