National Director of Admissions

Job Description

Job description:

Company Overview

At Academy of Learning Career College, we transform lives and families by helping our adult learners acquire and develop skills through our training programs, diplomas and certificates, which are directly aligned with in-demand jobs in Canada in industries such as IT, business, healthcare, design, community services and more.

Position Overview

We are seeking a results-driven and relationship-focused National Director of Admissions to support franchise partners across Canada in strengthening their admissions performance and learner experience. This role acts as a key connection between the franchisor and campuses, ensuring consistent admissions standards through sales coaching, high quality training, and strong customer service practices.

The ideal candidate is an effective coach who builds trust, provides clear feedback, and helps campuses improve lead conversion, revenue opportunities, and overall admissions operations. Working closely with leadership, this role promotes best practices, supports continuous improvement, and helps franchise-partners enhance their profitability and maintain a strong, professional brand presence across the network.

Responsibilities

• Visit AOLCC campuses to conduct in-person sales coaching sessions and support admissions performance.
• Represent the Franchisor with a prominent level of professionalism in conduct, communication, and appearance.
• Monitor, analyze, and report on lead activity and sales performance across all campuses.
• Work closely with franchise owners, managers, and admissions teams to ensure admissions best practices are consistently followed.
• Build strong relationships with franchise-partners and their staff to support trust and long-term collaboration.
• Deliver training sessions and workshops on key topics including lead conversion, lead generation, sales initiatives, customer service, financial aid, bursary programs, credit for prior learning, referral programs, marketing initiatives, student and graduate services, and proper use of the lead management system.
• Facilitate the sharing of admissions best practices across the network to strengthen overall performance.
• Review campus revenue streams and identify opportunities related to local funding, providing recommendations to improve sales and operations.
• Promote participation in online training sessions and encourage the use of available sales tools and training resources.
• Oversee the mystery shop process and provide feedback to improve admissions quality.
• Review each campus's social media, website, and online presence, offering guidance to ensure brand consistency and professionalism.
• Provide the Managing Director with regular reports outlining campus strengths, gaps, and recommended actions.
• Discuss financial statements, budgets, and profitability with franchise-partners to identify areas for improvement.
• Support campuses in building clear and achievable business plans.
• Identify branding issues at campuses and prepare reports to help owners correct inconsistencies.
• Collaborate with the Managing Director and Head of Sales to build a comprehensive admissions training playbook.
• Use the profitability sensitivity workbook to show franchise-partners how to increase revenue and strengthen financial performance.
• Perform other duties as assigned.

Qualifications and skills

• 3–5 years of progressive experience in sales coaching, admissions, customer service, or working within a franchised or education environment.
• Strong understanding of structured sales processes, lead management, and continuous improvement practices.
• Proven ability to deliver effective in-person training sessions and virtual workshops focused on sales and admissions excellence.
• Demonstrated ability to build strong relationships and positively influence franchise owners, managers, and cross-functional teams.
• Excellent communication, presentation, organization, and critical thinking skills.
• Comfortable analyzing sales reports, revenue opportunities, and basic financial information to support campus performance.
• Willingness to travel regularly for campus visits across Canada.
• Post-secondary education in Business, Sales, Education, or a related field is required; relevant experience may be considered in place of formal education.
• Friendly, professional, and approachable, with a strong coaching mindset and a positive, can-do attitude.
• Strong working knowledge of Microsoft Office, especially Excel, and the ability to learn new software tools quickly.
• Good IT/tech skills and familiarity with CRM or lead management systems.

The position reports directly to the Managing Director of AOL.

Please note

• Education: Bachelor's (required)
• Experience: 3–5 years' experience in sales coaching, admissions, customer service, or education/franchise environments.
• Salary: $90,000 - $98,000, compensation will be commensurate with qualifications and experience.
• Job Type: Full-Time Permanent
• Schedule: Monday to Friday, 37.5 hours per week.
• Work Location: In person, on site – Richmond Hill, ON L4B 1J8.

Academy of Learning is an equal opportunity employer. All qualified applicants will be considered regardless of race, colour, religion, sex, gender identity, sexual orientation, disability, or other protected characteristics. Accommodations are available upon request for candidates with disabilities at

Job Type: Full-time

Pay: $90,000.00-$98,000.00 per year

Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off

Work Location: In person