Marketing Manager, Animal Health Pet

Job Description

The Position

The Marketing Manager is responsible for the leadership, strategic marketing direction, and performance of a marketing team, including Brand Managers and Species Coordinator, and their respective portfolio of brands. The Marketing Manager is responsible for ensuring that all marketing resources are utilized to achieve maximum impact in order to exceed sales, profitability, market share, customer satisfaction and financial performance measures for the assigned portfolio, while meeting all compliance obligations. The Marketing Manager will also be directly responsible all marketing strategies, initiatives and execution of tactics for a key strategic brand
The Marketing Manager will work in close collaboration with members of the marketing team, as well as Sales Management, Technical Services, Business Unit Director and others to ensure alignment and execution of approved marketing plans

This job posting is for an existing vacant position.

Responsibilities

Achieve/surpass Net Sales and CCIIIA targets through directing the creation and management of all Pet marketing plans, forecasting, meeting inventory/supply KPI targets, promotional expenditures, and pricing and rebate strategies
For the assigned strategic brand, directly manage and execute all above marketing components for that brand
Provides leadership, direction, coaching, training, and change management to direct reports through effective utilization of the MAG process, ongoing routine individual sessions and team sessions
Ensures the development of Our Behavrios at Boehringer Ingelheim Animal Health
Develops the overall marketing strategy for the assigned portfolio in support of global marketing strategy
Directs the creation of brand plans in support of global brand plans, while optimizing for the local market
Ensures collaboration with Brand Managers, Sales Managers, Technical Services Team and other team members during development of the above
Directs the allocation of promotional spends and rebate program creation to ensure optimal effectiveness; ensures resource spend within budget on a brand and portfolio basis, and that portfolio financial objectives are met
Leads and directs the creation of brand and portfolio-level marketing budgets (net sales, direct promotion, free goods etc) as part of the Annual Discussion/Expectation /Outlook budgeting process; works closely with Brand Managers and Business Unit Director to ensure alignment
Monitors and reports on performance on an ongoing basis
Engages in cross-functional activities to promote alignment nationally, including providing marketing input into Key Account plans, pricing contract development, and initiatives where multi-brand support is required
Performs all Boehringer Ingelheim business in accordance with all regulations and Boehringer Ingelheim Canada compliance guidelines and procedures
When violations are noted/observed they are to be immediately reported to management
Demonstrates high ethical and professional standards with all business contracts in order to maintain Boehringer Ingelheim Canada's excellent reputation within the industry

This position is based in the Burlington, Ontario office located at 5180 South Service Road and is flexible .

Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department.

Requirements

University Degree
Minimum of 3 years in industry sales (preferred)
Demonstrated high level of agility in a rapidly changing environment
Proven ability to perform well in a matrix environment
Ability to function effectively under time pressure
Business acumen and intrapreneurship
Strategic planning
Strong ability to prioritize and manage multiple projects
Strong analytical skills
Strong presentation skills
Strong computer literacy
Teamwork and collaborative skills
Strong leadership and communication skills
Strong understanding of process and program development
Ability to travel (10-25%) locally and internationally (including overnight stays)
Bilingualism in English and French is an asset.

Total Rewards

We offer competitive total rewards that includes a generous amount of paid time off (vacation, personal days, contingency paid time off days for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees.

Our total rewards philosophy reflects and recognizes employee contributions to the company.

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The salary range for this position is from $138,150 to $184,230. Performance, relevant experience and competency in the role will be a key factor in driving the compensation offered.

READY TO APPLY?

Click the "Apply Now" button below to submit your application.

We thank all applicants for their interest in our company. Please note that only candidates selected for an interview will be contacted.

Boehringer Ingelheim Canada is committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process. If you require accommodation, we will work with you to meet your needs.

Boehringer Ingelheim Canada does not use artificial intelligence to screen, assess, or select applicants in the recruitment process.

DEADLINE FOR APPLICATIONS

Applications for this position will be accepted until March 4, 2026.

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Our Company

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-