Marketing & eRetail Specialist (Contract)

Job Description

Brand/Division:
Shiseido Canada

Hiring Manager:
Director, Marketing & Sales, Shiseido Fragrances

Department:
Fragrance Marketing

Job Title:
Specialist, Marketing & eRetail

Job Summary:

This role focuses on leading the eRetail business and the CRM programs, and providing Marketing team support

Responsible for driving sales and omni-channel digital marketing activations in partnership with our Retailers (Hudson's Bay, Sephora, Shoppers Drug Mart, Holt Renfrew, Nordstrom, Jean Coutu and London Drugs), and accountable for providing strategic channel insights and developing best practices for managing relationships to grow our business.

Primary Duties & Responsibilities:

• Work with Director of Sales and Marketing to develop the eRetail success roadmap and sales plans to achieve brand sales goals.
• Collaborate with eRetailer business partners to identify opportunities to drive sales and acquire new customers.
• Monitor eRetail business against target KPIs, tracking individual accounts monthly sales targets and securing high ROI initiatives needed to meet sales goals.
• Collaborate with brand Marketing team to develop and maintain a monthly eRetail marketing calendar, as well as execute programs on time and on quality.
• Host systematic business reviews with retailers to ensure alignment on marketing activations, stock opportunities, eRetail website content updates and promotional offers.
• Collaborate with Marketing and CRM teams to implement high growth e Retail business plans for retailer customer acquisition and retention.
• Manage user testing and provide quality assurance for all brand eRetail pages, promotions, e-mails and launches. This includes testing brand presentation across browsers, devices and screen sizes to ensure high quality user experience.
• Loyalty Program: support digitization of loyalty program by leading data uploading and order fulfillment.
• Responsible for Customer Relationship Management database, updating, and reporting.
• Data update and rewards fulfillment of CRM program.
• Plan VIP events with top loyalty customers.
• Coordinate sales and feedback reports for brands as well as providing sales and Circana market insights.
• Work with Marketing & Communications Specialist on digital PR opportunities
• Other related duties as assigned.

Upholding the Shiseido Corporate and Brand Values

• Representing the brand image and upholding the brand values and standards in corporate and public settings
• Communicating the Shiseido story and corporate culture
• Positive and cooperative attitude to be proactive, reactive and creative problem-solving abilities to evolve with market conditions

Qualifications & Competencies:

• University Degree or College Diploma preferred
• Must have strong computer skills: Advanced excel skills, Microsoft Office and/or iOS
• Minimum 2 years' experience in online marketing and merchandising with a major retailer
• Experience working with beauty retailers is a plus
• Demonstrated practice in omnichannel retail business tactics and leveraging eCommerce best practices to drive sales.
• Personable, sales minded, strategic thinker with the ability to effectively communicate, and influence across internal and external functional teams.
• Genuine passion for technology and openness to new ideas
• Self-starter with solid analytical, negotiating and organizational skills
• An active networker who is ambitious and values collaboration
• Strong communication skills
• Some travel required <20%

Trust 8 Competencies

Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

1. Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
2. Take Risks: Embrace Risk, Practice "Trial and Error and Trial".
3. Hands On: Consider Front-line realities when making decisions. Take the lead from end to end
4. Collaborate: Leverage the diverse capabilities of colleagues.
5. Be Open: Create an environment that encourages everyone to speak up.
6. Act with Integrity: Be sincere and humble at all times.
7. Be Accountable: Commit to the goal. Take accountability for the execution.
8. Applaud Success: Create a culture that celebrates success.

We value the diversity of the people we hire and serve. Shiseido Canada is an equal opportunity employer. If you require accommodation during the recruitment process, please advise, so that suitable accommodation can be made. We can be reached