Manager, Email Marketing Technology

Job Description

Job Description

Job Description

This posting represents a current vacancy that is being actively recruited. In accordance with Ontario job posting requirements, artificial intelligence (AI) may be used at certain stages of the recruitment process, such as resume screening, candidate matching, or assessment support.

Reporting to the Director, Marketing Technology, this role leads a team of subject matter experts responsible for the end-to-end delivery of email communications to clients and advisors within a Wealth Management environment.

The role supports the implementation and ongoing use of Salesforce Marketing Cloud, partnering with internal stakeholders to ensure successful adoption, execution, and continuous improvement of the platform. Working closely with marketing partners across multiple lines of business, the successful candidate optimizes email creative, identifies opportunities to enhance the overall email program, and enables the delivery of dynamic, automated, and personalized communications.

This position requires strong hands-on HTML development skills, practical Salesforce Marketing Cloud experience, and a deep understanding of email channel constraints, best practices, and compliance requirements.

• Own the end-to-end email campaign process, including deployment, HTML email coding, and traffic management of intake tasks for junior team members
  

• Establish and maintain a comprehensive email campaign calendar across multiple lines of business to ensure effective resource planning and intake management
  

• Segment audiences using data extensions and AMPscript
  

• Build and execute Journey Builder activities and related automations in collaboration with senior team members and developers
  

• Maintain campaign performance metrics, dashboards, and reporting
  

• Troubleshoot ad-hoc deliverability and execution issues
  

• Provide coaching, skills development, and career support to direct reports
  

• Maintain project management tools (e.g., JIRA, Wrike) to manage tasks, timelines, and collaboration across stakeholders and time zones
  

• 2+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder
  

• Experience developing email campaigns using HTML, CSS, and AMPscript
  

• Working knowledge of email compliance and privacy regulations (CASL, CAN-SPAM, GDPR)
  

• Experience with HTML development, APIs, and SQL
  

• Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant, and/or Administrator)
  

• Familiarity with web technologies (HTML, CSS, XML, JavaScript)
  

• Exposure to other Salesforce Clouds (e.g., Service Cloud, Commerce Cloud)
  

• Comprehensive total rewards program, including competitive compensation and flexible benefits
  

• Leaders who support development through coaching and growth opportunities
  

• A dynamic, collaborative, progressive, and high-performing team environment
  

• Flexible work-life balance options
  

• Opportunities to take on challenging and impactful work

A/B Testing, Communication, Content Marketing, Attention to Detail, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics