Inside Sales and Marketing Specialist

Full Time

Acara Solutions, An Aleron Company

The Inside Sales & Marketing Associate will sell products or services to our current and new customers. Sales will be sourced via online leads, email, cold calling, and lead follow-up calls. You should understand customer needs and ensure a smooth sales process. You should be able to close sales and meet targets. You will also ensure company’s digital presence is consistent, engaging, and effective by conducting market research, updating databases, and creating content on several online platforms such as social media, the company’s website, and other web-based resources. To be successful you should be organized, be able to build instant rapport, achieve customer satisfaction and be a good listener.

Job Duties (including but not limited to):

  • Represent and Sell complete our line of Equipment, both new and used.
  • Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails
  • Understanding customer needs and requirements. Upselling services and making product recommendations.
  • Route qualified opportunities to the appropriate sales representatives for further development and closure, if required.
  • Answering phone calls and emails in a professional manner. Building rapport with customers.
  • Close sales and achieve quarterly sales quotas
  • Work data in sales force to identify sales opportunities. Ensure customer and asset information is complete and kept up to date.
  • Convert sales from new and existing leads from the data available on salesforce, track results, and report analytics.
  • Develop and manage digital marketing campaigns and a social media content calendar to disseminate across all social media channels including YouTube, LinkedIn, and Email Marketing.
  • Develop and manage the online new and used equipment inventory on the company website and across online channels to drive leads and converting sales.
  • Create and optimize content for websites, blogs, social media, and other digital platforms to engage target audiences.
  • Analyze data to determine marketing effectiveness and make necessary adjustments.
  • Assist with creating photo and video content for internal and external uses.
  • Assist in creating and promoting monthly equipment specials. Management will identify what machines will be discounted and present them as a promo. Identify target markets and approach directly.
  • Quote fleet replacement deals. Assist in creating presentations.
  • Team with channel partners to build pipeline and close deals.
  • Perform effective demos to prospects.
  • Drive trade-in opportunities.
  • Staying informed about product and service information updates, industry trends and insights.
  • Meet walk-in sales opportunity traffic.
  • Other related duties as assigned.


  • College diploma or equivalent preferred.
  • 1-3 years’ of industry experience in a related sales position preferred.
  • Experience with Salesforce an asset
  • Excellent critical thinking, customer service and problem-solving skills
  • High quality organizational skills
  • High attention to detail
  • Excellent verbal and written communication skills
  • Proficient in technology especially Microsoft Office applications
  • Proactive qualities with the willingness to learn.
  • Ability to work well under pressure and with minimal supervision.


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