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Global Marketing & Charter Sales Manager

Cacsd St. John's
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Job Description

Overview

Canadian Adventure Charters (CAC) Inc. is seeking a dynamic and visionary Global Marketing & Charter Sales Manager to lead and scale our world-class adventure, research, and luxury expedition brand. Reporting directly to the Board of Directors, this role is a cornerstone of CAC’s global growth strategy. The successful candidate will spearhead international marketing, elite sales strategies, brand development, and partnership initiatives across CAC’s diverse operations—including private luxury charters, deep-sea scientific expeditions, submersible adventures, and our premier DeepSea Discovery Club Membership. The ideal candidate brings senior-level marketing leadership from the ultra-high-net-worth (UHNW) private yachting, submersible diving, or luxury expedition industries, along with proven experience in managing portfolios valued between $20M and $100M+. This role will also drive the successful promotion of CAC’s Mega Port Development in Bonavista Bay, Newfoundland—our keystone ocean gateway to the Northwest Passage and beyond.

Key Responsibilities

  • Strategic Leadership & Brand Growth
    • Define and execute a global marketing and sales strategy aligned with CAC’s mission and elite service offerings.
    • Cultivate investor and Fortune 500 relationships in the marine, blue economy, and luxury experiences sectors.
    • Represent CAC at top global events, elite private salons, F1, NHL/NBA/NFL galas, and high-profile summits to secure international partnerships and charter contracts.
  • Marketing & Digital Ecosystem Oversight
    • Lead brand positioning, campaign management, digital strategy, public relations, and high-end client communications.
    • Oversee CAC’s digital footprint, including website, online booking system, and e-commerce integrations.
    • Develop and execute quarterly and annual sales strategies for CAC’s luxury expeditions, charters, and DeepSea Discovery Membership platform.
    • Expand CAC’s UHNW client base across strategic geographies: Newfoundland & Labrador, the Northwest Passage, Greenland, Iceland, Norway, Ireland, the UK, EU, UAE, Canary Islands, Bahamas, Mediterranean, Caribbean, Galápagos, and Antarctica.
  • Relationship & Partnership Management
    • Cultivate and manage global client relationships, including private superyacht owners, scientific research institutions, and sports leagues (NHL, NBA, NFL).
    • Collaborate closely with the CEO, CFO, Directors of Sales and Marketing, and Board to align all strategic initiatives.

Required Qualifications

Education

  • Bachelor’s or Master’s degree in Business, Marketing, Digital Media, Marine Research, Finance, or related field.

Experience

  • Minimum 10 years of senior leadership in digital marketing, luxury marine charters, UHNW client services, and/or the exploration or blue economy sectors.
  • Direct experience in global charter sales, submersible dive expeditions, marine film/media, climate research, or extreme exploration ventures.
  • Deep understanding of operations, asset management, marketing, and sales within public/private sectors.

Skills & Attributes

  • Strong relationship-building abilities with UHNW clients and corporate stakeholders.
  • High proficiency in English, plus fluency in at least three of the following: French, German, Spanish, Polish, Mandarin, Norwegian, Arabic, or Russian.

Working Conditions

  • Regular travel aboard CAC’s research expedition vessels, submersibles, aircraft, and support craft.

Compensation

  • Highly competitive; commensurate with experience, qualifications, and global leadership scope.

Application Instructions

Please submit your resume, cover letter, and three professional references to:


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How to Apply

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Frequently Asked Questions

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This role is with Cacsd in St. John's.

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