Director of Student Recruitment

Job Description

Position Summary
The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required.
Key Responsibilities

Proactive Outreach & Relationship Building
Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement.
Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility.
Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school's student population.
Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
To commit the annual admission target and secure the retention of new applications
Recruitment Strategy
Design and execute a comprehensive admissions strategy aligned with the school's enrollment objectives.
Analyze enrollment trends and data to forecast, plan, and drive results.
Admissions Management
Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals
Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families
Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values
Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making
Marketing & Promotion
Collaborate with the marketing team to produce compelling recruitment content, including videos, brochures, and social media campaigns.
Highlight the school's academic programs, extracurricular offerings, and university outcomes to attract high-quality applicants.

Team Leadership & Reporting
Lead and mentor the admissions staff, ensuring a high-performing, customer-service-oriented team.
Provide regular reporting to school leadership on enrollment trends, pipeline status, and recruitment performance.

Position Requirements

Academic & Experience Requirements
Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting
Knowledge & Competency Requirements
Prior experience in international high school admissions is a mandatory requirement
Strong sense of business acumen
Strong knowledge of the Ontario education system and admissions requirements
Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders
Strong organizational and project management abilities, with a keen attention to detail
Data-driven mindset with the ability to analyze and interpret enrollment data
Proficiency in using admissions management systems, databases, and Microsoft Office Suite
Familiarity with digital marketing tools and social media platforms is an asset
Occasional overseas business trips are required
Desirable Requirements
University guidance counselling knowledge
Knowledge in IB curriculum and A-Level