Director of Demand Generation

Full Time
  • Full Time
  • Toronto


SysAid is a high-growth SaaS company selling an IT Service Management Platform Powered by AI. The ITSM space is experiencing rapid growth as businesses worldwide accelerate their digital transformation and adopt new technologies and workstyles. SysAid has been recognized in the Gartner Magic Quadrant for ITSM and was awarded the AWS Rising ISV Star Award.We have over 4,000 customers in 140 countries. We are deployed in 42 different languages and used daily by over 100,000 system administrators.

Our software impacts the daily working lives of over 9 million end users.The Director of Demand Generation plays a vital role in shaping and executing SysAid’s Demand Generation strategy. Reporting to the VP of Marketing, you will lead a team of highly engaged, high-performing, and passionate marketers. Under your leadership, the team will strategize, plan, and orchestrate holistic marketing programs aimed at driving awareness, generating demand, and increasing revenue.At the intersection of Product Marketing, Marketing Ops, RevOps, and Sales, you will closely collaborate with cross-functional teams across the organization to drive strategic marketing initiatives.Your success will be measured by your ability to drive a pipeline of ICPs, at the right stage of the business cycle, ultimately leading to closed-won deals.What will you be doing:‏Lead, grow, and develop a team of marketing professionals who are accountable, committed, motivated, and focused on exceeding targets.Leverage various tools and methods to develop a holistic demand generation strategy and execution plan that targets ICPs, and different buyer personas, and addresses the relevant stages of the buying process.Manage a large marketing budget and staffing, perform deep analysis to understand the business impact of your work, reallocate resources, and conduct experiments to constantly improve the return on the marketing investment‏Lead strategic multi-channel campaigns that target prospects in key segments and verticals. Use a complete set of marketing tactics (i.e.

ABM, SEM, SEO, content syndication, display advertising, retargeting, email, direct mail, webinars, events, etc). Define KPIs, provide forecasts, report on performance metrics, and continually optimize processes to drive key business metricsCollaborate with Sales, Product Marketing, Brand & Comms, and other key stakeholders to ensure alignment and effective execution of programs and campaigns QualificationsMinimum of 3 years of experience in a similar managerial role, preferably within a SaaS company.Proven experience and success in scaling demand generation through people, technology, data, and processesExcellent verbal and written communication skills.Goals-oriented and strong interpersonal skills.Analytical with a data-driven mentality and experience reporting results to all cross-functional stakeholders.


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