Director Digital Product Design

Full Time
  • Full Time
  • Toronto

Royal Bank of Canada>

Job Summary

Job Description


Houseful is on an ambitious mission to help Canadians confidently own their home. We help consumers start their journey towards home ownership and navigate decisions with confidence. We provide digital experiences, education, a team of professionals, and the core products needed to become empowered to buy and own a home.


Houseful is looking for an experienced design leader with a track record of building and shipping successful consumer digital products to fill the position of Director of Product Design. This person will have a direct reporting line to the chief product officer of Houseful, manage a team of product designers, and is ultimately responsible for customer experience across all modes of engagement with Houseful customers.

The ideal candidate is comfortable contributing to product strategy at a high level, setting and executing towards a vision for customer experience, bringing together the collective creativity and solutioning power of stakeholders across the organisation, driving buy-in and alignment, and partnering with product management, engineering, and marketing to execute towards that vision and strategy. This person is also comfortable rolling up their sleeves, supporting Houseful with whatever is required whenever necessary. As the Houseful organization and services scale, this person will continue to advocate for the design team and support the growth of our design team members.


  • Be a key member of the Houseful product leadership team with a bias towards action, helping the business efficiently diagnose customer centric problem spaces, formulate strategies, and drive execution through the product development process.

  • Collaborate with houseful product managers, engineers, marketing, and operations, to bring new product and service experiences to life and nurture them.

  • Drive and maintain a cohesive and high quality customer experience across multiple products and services.

  • Serve as a player-coach to continuously up-level designers and processes, including career management, all while driving experience vision, strategy and supporting execution.

  • Nurture and advocate for a culture of customer centricity across the Houseful business.


  • Excellent communication skills; The ability to connect with technical and non-technical audiences and effectively communicate “why” and story tell.

  • Overarching technical and “hands on” experience in both the Product Design and User Experience domains, including best practices and tools for startup cultures.

  • A love of advocating for, coaching and developing the skills of your team, and an organised approach to their career development.

  • Mastery of diagnostics of customer problems and how that drives solutioning and innovation of customer experiences. Examples of skills are leading design thinking exercises, journey mapping, service blueprints, commissioning and coordinating customer research, user testing, and using customer behaviour data to uncover user experience problems.

  • Confident and proactive in driving and facilitating collaboration and relationship building.

  • Healthy curiosity and a relentless and infectious pursuit of learning

  • Self motivation to continuously map competitive experiences and emerging best experience practices, tools, and processes.

  • Comfortable moving quickly and with ambiguity, and the intuition to know when enough is known to take decisive action to move forward.

  • An ‘all in’ attitude and approach – doing whatever it takes to make a product and business idea succeed

Must Haves:

  • 7+ years of digital product design experience or a similar role

  • 3+ years in a senior leadership role contributing to product strategy and managing designers and creative team members

  • 2+ years in an agile, lean execution environment

  • Deep knowledge in at least 6 of the following areas of design: UX/Interaction Design, UI/Visual Design, Understanding Human Behaviour, Business and Product Strategy, Design Thinking, Accessibility and Inclusive Design, Strategic Thinking, Systems Thinking, UX Research, Analytics, Usability Testing, Prototyping, Storytelling, Information Design, Information Architecture, Design Systems, Growth Design

  • BA/BS degree in Design (e.g., HCI, Interaction, Graphic, Visual Communications, Product,

  • Industrial Design) or a related field or equivalent experience ● Portfolio / Case Studies with recent work samples


  • Experience in proptech or fintechs or startups leading digital financial product development

  • Experience with multimodal experiences that combine digital and human powered experiences

  • Experience with 2-sided marketplaces where consumers find service providers or products.

  • Experience in creating digital experiences that connect customers with industry experts

(e.g., Advisors, Customer Support) across various platforms

  • Exploratory work with new AI-driven tools that supplement or augment the work of designers, researchers, and/or developers.

  • Exploratory work with AI driven customer experiences

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

  • Leaders who support your development through coaching and managing opportunities

  • Ability to make a difference and lasting impact

  • Work in a dynamic, collaborative, progressive, and high-performing team

  • A world-class training program in financial services

  • Flexible work/life balance options

  • Opportunities to do challenging work


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Full time


Personal and Commercial Banking

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