Director – Brand Marketing, Home, Entertainment, Health & Beauty

Full Time
  • Full Time
  • Brampton
  • 125 - 150
  • Salary: 125 - 150


Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country’s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Role Summary

We’re for looking a creative, solution oriented leader who is a brand believer with a passion for connecting business drivers to customer needs, unlocking the power of brand storytelling, and leading a team to develop and execute seasonal strategies for the beauty and lifestyle business within Canada’s largest grocery retailer

This leader will be a key strategic partner to divisional/category stakeholders and counterparts across the enterprise. The successful candidate will have a proven track record of building effective marketing strategies, leading teams to execute and ultimately delivering results with best in class marketing campaigns across brick and mortar, digital, and social media. The Director, Marketing will be comfortable taking initiative independantly, building and mentoring diverse teams, creating processes and structures that enable success, and stretching to connect the dots to ensure brand right, business driving outcomes.

This roles sits out of our Brampton office and Downtown Toronto office. The successful candidate must be flexible to travel between the two offices.

What you’ll do:

  • Enterprise Strategy & Alignment: Support the VP in driving the marketing organization’s strategic priorities within the brand team.
  • Works collaboratively with the other marketing teams, and LCL partners to bring enterprise best practices to the division/banner/category, proactively seeking opportunities to find areas of convergence where it adds scale and value
  • Work cross-functionally with our business partners and marketing partners across grocery banners and Joe Fresh to build and execute dynamic marketing programs that build value for our customer and the broader business

  • Oversee the integration of H&E and HABA within broader, enterprise owned properties, services, COEs, business units and channels.
  • Manage vendor relationships and drive execution of vendor-funded programs in-store
  • With the Control Brand team, act as a guardian of brand standards and properties across relevant categories.
  • Manage relationships with internal/external creative partners to drive brand right collateral
  • Leadership: Lead a team to develop seasonal campaigns that support overall business objectives of growth across H&E and HABA. Work cross functionally to build an integrated, data-driven cross-channel strategy to drive sales and establish H&E and HABA businesses as a key destination within the grocery shop.
  • Financial Performance: Accountable for improving marketing ROI and ROAS for respective portfolio through savings and growth opportunities and ensuring the marketing budget is managed in accordance with best practices
  • Planning: Leads the development of full-year marketing plans/integrated marketing campaigns for moderately sized portfolios with significant revenue/budgets; accountable for ensuring marketing briefs align to strategic objectives and deliver on results
  • Customer-centricity & Innovation: Drive leading edge, innovative marketing strategies across paid, earned and owned channels to ensure relevant and best-in-class campaigns
  • Drive opportunities to grow brand affinity and create a clear proposition to the customers on value and quality.
  • Attract new customers by leveraging data, research, insights and analytics

Outcomes & KPIs:

  • Brand health
  • Customer acquisition and expansion
  • Sales and contribution
  • Return on marketing investment
  • Growth in market share
  • Creation of clearly positioned, cohesive consumer brand experiences

What you’ll need:

Key Skills & Capabilities:

  • Brand strategy & positioning
  • Developing marketing insights from data & analytics
  • Knowledge of a CPG environment
  • People management
  • Budget management & financial planning
  • Strong knowledge of leading digital marketing practices
  • Marketing analytics & technology


  • Bachelor Degree (Business, Marketing preferred)
  • 8-10 years of experience in brand marketing across brick and mortar and digital
  • 3-4 years of leadership experience
  • Experience in beauty and/or lifestyle marketing preferred
  • Proven track record of building omnichannel strategies that drive business results
  • Proven experience leading cross functional teams and building new ways of working to support business needs with a collaborative energy and excellent presentation skills
  • Confidence managing teams/budgets and pivoting in season to react to changing landscapes

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.



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