Digital PR Specialist

Job Description

About Surex

Surex is Canada’s largest online Insurance Marketplace™. We are proudly a digital-first company, with a core focus on insurance innovation and customer service excellence powered by industry-leading technology. Surex has been named one of the Globe & Mail's Top Growing Companies, recognized by the Fintech Business of the Year Awards and listed on Canadian Business' Growth 500 for three years in a row. We have also been designated as a "Top Insurance Workplace" by Insurance Business Canada.

At Surex, our mission is to protect Canadians. Our humble roots began in small town Alberta, and we have grown to offer insurance in nine provinces and all territories. More than one million Canadians choose to shop, compare and purchase insurance on our site every year.

Most importantly, Surex is a people-first company. We strive to craft the best experience for our employees by creating an inclusive, collaborative, challenging, and remote first-environment where insurance professionals can learn and solve problems on a daily basis.

Summary

Reporting to the Director of AI Search and Content Strategy, the primary role of the Digital PR Specialist is to create accessible insurance writing and communication. Surex is working to protect Canadians, and one of our top goals is to help make understanding insurance products simple. This requires a great communicator who can write press releases and pitches to the media, as well as creating informative insurance content — whether thought leadership columns or product explanations.

Responsibilities & Duties

• Write pitches and press releases about insurance developments as needed for distribution to the media.


• Schedule and arrange interviews for our executives with media.


• Work with other marketing teams in the industry to highlight Surex reports and data.


• Write content as needed, such as thought leadership blogs, working closely with the Marketing Team to set priorities.


• Work both independently and with internal teams, ensuring website content is written and displayed with SEO, AI Search and mobile usage best practices.


• Collaborate and execute against a calendar of upcoming content.


• Stay informed on key trends within the insurance landscape.


• Work cross functionally with Marketing, Distribution, Technology, and Finance to achieve departmental goals.


• Additional tasks as assigned by management.

Qualifications & Skills

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field.


• Minimum two years of experience in Journalism, Marketing, Communications, PR or a related field


• Experience using AI tools such as Gemini and Claude.


• Excellent written and verbal communication skills.


• Experience in managing a CMS to build and edit content.


• Basic understanding of AI Search and Search Engine Optimization (SEO).


• Previous experience with media monitoring tools such as Meltwater or Cision is considered an asset to the role.


• A background writing about insurance or personal finance is considered an asset to the role.

Why work with Surex?

Growth Opportunities – We invest in your professional development with clear career paths, mentorship, and ongoing training.

Innovative Environment – Work with cutting-edge tools and technologies in a culture that encourages creativity and forward-thinking.

Impactful Work – Your contributions make a real difference to our customers and the communities we serve.

Collaborative Culture – Join a team that values diversity, inclusion, and teamwork, where every voice matters.

Work-Life Balance – Flexible REMOTE work to support your personal and professional life.

Competitive Benefits – Comprehensive health & dental coverage to reward your hard work.

Surex is actively committed to supporting diversity, equity, and inclusion. We serve and recognize and respect human differences and similarities. We value the diversity of people and actively encourage women, indigenous peoples, members of visible minorities, people with disabilities, and LGBTQ2+ persons to apply.