Crypto Social Media Manager

Full Time
  • Full Time
  • Toronto

4Labs Digital


At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Strategic Purpose: Seeking a talented crypto native Social Media Manager to join our team. This individual will oversee daily social media output for a variety of crypto clients from major L1s, DeFi protocols, NFT launchpads, and other niches within crypto. The Social Media Manager is expected to know the ins and outs of all social media platforms, software, and best practices. This is a great opportunity for a creative, meme machine, crypto literate, fiercely independent, and curious person who is excited about developing conversation starters, campaigns, and content to engage with the crypto communities of our clients.


Duties:

  • Maintain and develop a keen understanding of the crypto and social media industry, its history, the current news, and benchmark against top-performing social media creators in the sector
  • Write in multiple voices, from newsy to humorous, and tailor content according to both message and medium
  • Write posts that are accurate, clear, concise, and engaging for a variety of clients
  • Work with a team of designers, video editors, and animators to ideate around graphic and video concepts and script out content 
  • Provide substantive feedback, from style to readability to copyediting to overall compellingness, on social media graphics and videos with the purpose of elevating the finished product
  • Oversee and implement on a range of Social Media Manager duties 
  • Maintain and schedule posts on social media software (Buffer, Hootsuite, META’s Creator Studio etc)
  • Ideate, create, and post compelling Instagram Stories
  • Ideate, create, and post compelling TikTok content 
  • Ideate, create, and post compelling Twitter threads
  • Set up and host Twitter Spaces and Instagram Live events
  • Live tweet events and Twitter Spaces 
  • Engage with the community –from quote tweets to replies–across Twitter, Instagram, TikTok and Facebook
  • Self-copy edit at a high level
  • Assess social media analytics and make pivots based on data
  • Have a pulse of the crypto markets and what sentiment is like throughout the day
  • Schedule out evergreen content and identify what solid evergreen content is
  • Analyze and identifies any weaknesses in client social media and digital marketing strategy and move to implement improvements 
  • Assess how your posts are doing in real-time and make micro pivots in how you are writing throughout the day
  • Ability to live on Twitter, Instagram, and other social media platforms, have your finger on the news and trend pulse, and jump on topics before other accounts do
  • Chime into conversations in your client’s voice
  • Ability to ask deep questions via quote tweet or reply, post polls in comments, chime in with the brand’s voice on a crypto hot topic, or elevate breaking news with a compelling quote tweet or IG Story share

Skills & Requirements:

  • Expert knowledge of a variety of social media platforms, particularly Twitter, Instagram, Facebook, LinkedIn, and TikTok
  • 3+ years of experience creating social media copy and content, ideally with an agency setting
  • 3+ years of experience overseeing social media staff and implementing digital campaigns
  • Prior experience within the crypto/blockchain industry is required, whether in a professional or personal capacity. 
  • Have proficiency in Discord, Telegram, and online moderation
  • Comfort quickly switching gears and focus, moving from social media posting to content creation to campaign building throughout the day
  • Excellent written communication skills and superb English skills
  • Great editing skills and attention to detail
  • Strong leadership skills
  • Excellent organization and time management skills
  • Strong client relations and collaboration skills
  • Strategic communication skills
  • Excellent presentation and stakeholder management skills


How to Apply


Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply@4labsdigital.com. In the subject line, include the role you are applying for and your full name.

We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.


Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact (Benton, apply@4labsdigital.com)



In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

  • New York, New York: $55,000-$70,000 salary; $25-$35 an hour contract
  • Boston, Massachusetts: $50,000-$65,000 salary; $25-$35 an hour contract
  • Philadelphia, Pennsylvania: $45,000-$60,000 salary; $22-$30 an hour contract
  • Miami, Florida: $45,000-$60,000 salary; $22-$30 an hour contract
  • Chicago, Illinois: $45,000-$60,000 salary; $22-$30 an hour contract
  • Austin, Texas: $45,000-$60,000 salary; $22-$30 an hour contract
  • San Diego, California: $50,000-$65,000 salary; $25-$35 an hour contract
  • Seattle, Washington: $45,000-$60,000 salary; $22-$30 an hour contract

Source

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