Creative Strategist

Job Description

Location: Fully remote (Canada)

Compensation: $70,000 CAD base + up to $60,000 performance bonus

Position: 3-month paid trial. Full-time offer at end of trial (based on performance)

TLDR

We're hiring someone extremely online to run creative for INNI ) a new, science-backed dating app built by the team behind Dimensional (1M+ downloads, 4.9 App Store rating).

You'll write scripts, spot trends, manage creators, run UGC + whitelist campaigns, and drive downloads.

Raw talent > years of experience.

Must be Canadian or have a Canadian work permit.

What is INNI?

INNI is a fundamentally new kind of dating app that uses personality science to measure and explain the compatibility between users. We're not a buzzfeed quiz. We comprehensively measure love styles, values, lifestyle, sexuality, personality, and more.

Our differentiators:

• No stupid gimmicks. No predatory monetization/gatekeeping.
• INNI is a compatibility app first, dating app second.
• We help people date better (by better understand themselves and others), not just date more.
• In a sea of (perceived) endless options, INNI helps users find people they'd actually be compatible with

We were built by the team behind Dimensional: the world's most popular personality testing app (1M+ downloads, 4.9 rating). The founders have a combined 20+ years of experience in personality psychology.

The Role

You run creative. Your goal is simple: grow INNI's user base via UGC/social.

You'll:

• Write short-form scripts (IG + TikTok)
• Obsess over hooks and retention
• Find and manage creators
• Identify trends early and adapt them fast
• Create original angles for a dating app rooted in psychology
• Source, negotiate, and manage UGC creators
• Run whitelist and affiliate campaigns
• Build and manage our creator program
• Track what actually converts to downloads
• Align content with our positioning (e.g., the science of compatibility, relationships, personalities; quality over quantity)

You report directly to the CEO.

Fully remote. If you're in Toronto, you can work in person if you like.

This is not a coordinator role. This is a "make it grow" role.

Ideal Candidate

• You are extremely online.
• You are creative but also incredibly analytical. You can break down why something "works"
• You understand Gen Z dating culture.
• You think in hooks, retention, and conversion.
• You don't just copy trends, you reinterpret them.
• You're comfortable DM'ing creators and closing deals.
• You can edit yourself or know how to manage editors well.
• You move fast and kill ideas that don't work.

Experience level doesn't matter much.

Taste, instincts, and output do.

If you've grown accounts, made videos that hit 100k+, or run successful UGC/whitelist campaigns — that's a strong signal.

Compensation

• $70,000 CAD base
• Up to additional $60,000 performance bonus (tied directly to downloads you drive)
• Starts with a 3-month paid trial.

Must be Canadian or have a Canadian work permit.

Application

Send:

1. Links to accounts or videos you've grown
2. 3 hooks you'd test for INNI + one script
3. A video recording up to 3 minutes long introducing yourself and explaining what your creative process
4. Your MBTI type (if you know it)
5. Email everything to with subject like "Creative Strategist Application"

If you want to help build one of the most interesting consumer apps in Canada, and actually shape culture (not just post content) this is that opportunity