Creative Director

Job Description

About the job:

MyMagicHealer is building the Flare Care category — targeted, natural solutions for sudden or recurring skin flare-ups such as boils, cysts, rashes, eczema, and other painful, inflamed, irritated skin conditions. Our formula is rooted in a powerful family remedy and refined into a modern, trusted product used by thousands of customers who have struggled to find relief elsewhere. We are not a cosmetic skincare brand — we are a problem-solution health brand for people dealing with urgent, emotional skin flare-ups. With strong consumer trust, high repeat purchase behavior, and aggressive growth plans, we are scaling toward becoming the #1 skin healing brand in North America. Our focus is building a performance-driven marketing engine, expanding manufacturing, and establishing Flare Care as a recognized category across Meta, Amazon, TikTok, and retail.

Primary Focus: Meta Ads

Secondary: Amazon, Organic Ecosystem

Role Purpose:

To build, systemize, and optimize high-performing content that drives measurable revenue growth across paid and organic channels — with Meta as the primary growth lever.

This person owns:

• Creative strategy
• Messaging architecture
• Testing roadmap
• Cross-channel content adaptation
• Performance-to-creative feedback loop

Core Responsibilities:

Meta (Primary Focus – 60%): Own the performance creative engine.

Responsibilities:

• Develop weekly creative testing roadmap
• Build hook & angle bank
• Create structured UGC briefs
• Analyze CTR, thumbstop, hold rate, CVR
• Identify winning angles & scale variations
• Maintain 15–40 new ads per week testing velocity
• Work with editors on variations

KPIs:

• Creative testing volume
• CTR improvement %
• Hook rate improvement
• Creative-driven ROAS lift
• % of spend on winning creatives

Organic (30%): Ensure brand narrative consistency.

Responsibilities:

• Align content calendar with quarterly theme
• Distribute transformation stories
• Maintain "Flare Care" category authority
• Support founder storytelling

KPIs:

• Content consistency
• Engagement rate
• Saved/shared rate
• Narrative clarity

Amazon (10%)

Adapt performance messaging for Amazon ecosystem.

Responsibilities:

• Optimize PDP images & A+ content
• Improve conversion-focused copy
• Align Amazon creatives with Meta winners
• Support Amazon DSP creatives
• Test bundles & urgency messaging

KPIs:

• CVR improvement %
• PDP engagement
• TACoS impact from creative optimization
• A/B test win rate

Skills Required

Must have:

Deep understanding of Meta ad metrics

Ability to reverse engineer top ads

Structured testing mindset

UGC scripting experience

Direct response copywriting ability

Experience with DTC brand scaling

Bonus:

TikTok Shop experience

Health/skincare category experience

Job Type: Full-time

Pay: $75,000.00-$110,000.00 per year

Benefits:

• Dental care
• Paid time off
• Store discount

Work Location: Hybrid remote in Kelowna, BC