Business Development Representative

Full Time
  • Full Time
  • Toronto

PureFacts Financial Solutions



About the Company

PureFacts Financial Solutions is a rapidly growing, market leading WealthTech organization, on an exciting journey committed to becoming a leading Canadian firm with a world class team. At PureFacts, we are on a mission to create meaningful, differentiated wealth solutions that help people live their best life. We use artificial intelligence, big data, and the latest technologies, along with our industry expertise, to help firms grow revenue, reduce costs, manage risk, and delight their customers. Our wealth solutions are mission critical to our clients. Combined with our solutions and loyal clients, our hungry, humble & smart team is a cornerstone to our growth. In addition to our highly valued wealth solutions, we are committed at PureFacts to help create a better life for all. We are focused under our corporate citizenship arm of PurePossibilities to provide food, shelter, education and employment for the less fortunate, enabling one step at a time a leg up for all.

At PureFacts, we do business differently. We believe in a six-stakeholder model where employees, clients, partners, the community, the environment and the shareholders are beneficiaries of the business. For our differentiated approach and results, most recently PureFacts was selected as one of 100 most innovative WealthTech firms in the world by WealthTech 100. In 2021, we had a transformative year in which we developed new products and raised $37 million dollars in funding with Canadian Business Growth Fund, Round13 Capital and Scotiabank. With this year of hyper growth, and in spite of the Covid-19 ramifications, our internal Engagement Survey scores were at 80%, beating expectations and demonstrating the engagement of our employees and how our six values – Hungry, Humble, Smart, Purposeful, as well as Teamwork and Radical Candor – are lived every day.


About the Role:

The Business Development Rep (BDR) will initiate, qualify and develop new business leads for the Account Executive sales team at PureFacts. The BDR will work with the Account Executives to create and prioritize their business target market, position our value proposition and generate attention and interest for our products and services amongst our target market. The BDR is accountable for generating qualified leads, which they will pass over to the Account Executives to close.

The ideal candidate will possess a desire to develop their professional selling skills and must be a fit for our entrepreneurial, team-based culture.

What you will do:



1. Quota Attainment – “hunter” mentality, will meet / exceed monthly / quarterly sales lead objectives.


2. Territory Planning – will develop and document strategy to build pipeline of leads within defined target prospects.


3. Demand Generation – will create demand for PureFacts services within a defined territory.



4. Lead and Progress the contact strategy – will drive the communication / contact process through to completion.


5. Weekly Reporting and Funnel Management – will complete all weekly pipeline and activity reporting in accordance with PureFacts’ forecasting cadence.

Must-have experience:


  • Customer Focus
  • Accountability
  • Drive for Results
  • Sense of Urgency
  • Business Acumen / Intellectual Curiosity
  • Growth Orientation
  • “Hunter” mentality with drive
  • Strong interpersonal, communication and organizational skills
  • Bachelor’s degree
  • Strong desire to be in professional sales
  • 1 – 2 years of relevant work experience
  • Excellent written and verbal communication skills

What do we offer:

  • A great team!
  • Lots of growth opportunities
  • Flexible work environment
  • Competitive compensation
  • Wellness programs & great employer benefits (includes dental+ vision +massage, etc.!)
  • GoodLife membership corporate discount
  • Competitive long-term incentive plan to ALL our permanent employees in the form of rewarding Stock Options that are above and beyond market standards.
  • Did we mention a great team?!

PureFacts is committed to fostering an environment where all employees are treated with respect and dignity and can fully contribute to the culture of our organization. PureFacts is an equal opportunity employer, which values, respects and leverages the competences and differences of employees and job applicants from diverse backgrounds to help us meet our company goals while helping you meet your career goals. We welcome all applicants and encourage individuals who identify with any of the protected grounds under the human rights legislation to apply to any open role.

To apply, please visit the following URL: