Brand Manager

Job Description

BRAND MANAGER -Mass Beauty

Job Description:
This Brand Manager, Mass Beauty position is reporting to the Vice President, Marketing & Brand Management. This role actively participates in the conceptualization, development and execution of marketing programs and creative strategies to support various assigned brands in Canada. This position oversees all channels of distribution to drive brand growth and achieve objectives.
Management Responsibilities:
Develop and implement appropriate strategies by selecting, segmenting and targeting retailers; and promoting products & services for those retailers
Plan and execute successful marketing plans and product launches, according to timelines, COG objectives and sales targets
Review and react to planogram performance to maximize sales and limit risk for multiple retailers
Analyze feedback and performance of promotional programs in order to maximize Sales potential
Work closely with Manager, Space Planning to optimize multiple planograms by retailer and ensure brand objectives are met by retailer
Manage merchandising updates by retailer including; planogram segmenting, implementation of fixturing and visual focuses in conjunction with brand partners and external suppliers
Work closely with sales team to ensure merchandising group has the tools required to execute in-store planogram updates
Respond to opportunities & threats in the marketing environment in a timely fashion
Influence brand strategies by Identifying new product, pricing and packaging trends along with competitive risks to brand partner(s)
Understand consumer purchasing behavior and develop strategies based on key insights received from the retailer
Manage multiple project priorities and timelines to ensure launches are kept on track
Report POS results to management and vendor partner(s) on a weekly or monthly basis
Produce accurate reports, status updates, detailed competitive analysis grids, etc.
Leverage Industry data to identify strategies for growth and risk
Conduct regular competitive studies and market visits and share results with management, brand partners and sales teams
Work closely with regulatory and legal teams to ensure compliance of product specifications
Negotiate and work effectively with manufacturers and external suppliers and vendors to ensure timelines and cost objectives are met
Preparation of price lists for different retailers
Responsible for the internal item creation process
Prepare business reviews for management meetings
Marketing Responsibilities:
Cultivate key initiatives and tactics for overall brand growth; Including plans for advertising, instore, sales promotion & sales management
Develop and implement tools and strategies for E-Commerce initiatives
Identify opportunities within the brand(s); and plan, develop and lead marketing initiatives, strategies and elements for new launches and seasonal promotions monthly for instore execution
Recommend innovative marketing initiatives to increase brand growth and market share
Prepare presentations for clients, retailers, management and internal departments
On-going preparation of clearance presentations to manage inventory levels of discontinued items
Preparation of all marketing collateral, brochures, literature, packaging copy, and sales materials
Work with Creative department to develop advertising and signage concepts that meet brand guidelines
Source suppliers and place purchase orders for specific marketing initiatives
Maintain a record of all advertisements, brochures, price lists, magazines, etc.
Finance & Forecasting Responsibilities:
Demonstrate strong fiscal responsibility by effectively administering and monitoring sales budgets and inventory to achieve financial objectives and ensure efficient and optimal use of investments
Understand and establish MSRP and pricing structures for assigned brand(s)
Monitor, track and process expenses on an ongoing basis
Accurately forecast promotional and saleable inventory to ensure inventory level objectives are met
Review and revise product forecasts on a monthly basis to maintain adequate inventory levels and maximizing sales opportunities
Maintain inventory levels to avoid out of stocks while maximizing sales opportunities
Manage discontinuations in-house in conjunction with inventory management
Recommend and implement in-store programs to ensure minimum return volumes
Lead interaction with purchasing to ensure proper flow of products
Communications Responsibilities:
Develop strong, positive working relationships with global counterparts, external suppliers and vendors from concept to completion
Collaborate with various departments through the development and execution of launch plans
Establish regular communication stream and follow-up with all team/project members
Lead and attend briefing sessions with cross-functional team members on product reviews, timelines and launch plans to successfully deploy timely launches
Requirements:
Bachelor Degree in Marketing is preferred
Minimum 2 years previous work experience preferably in CPG, Cosmetics, Health & Beauty, Skincare, Fragrances, or Professional Brands
Proficient in MS Office and Adobe Suites
Strong Business-acumen
Entrepreneurial Spirit
Exceptional analytical skills, extremely organized and detail-oriented
Outstanding presentation and communication skills
Ability to prioritize, plan and manage multiple projects
Capable working in a fast-paced, collaborative, team-oriented environment

Appreciated previous titles: Brand Manager, Marketing Manager, Product Manager, Category Manager