Audience Insights Analyst

Full Time
  • Full Time
  • Toronto

Aquent Talent

Job Title: Strategic Insights Analyst – Toronto

Client Location: Toronto, Canada; Hybrid

Starting: 03/18/2024

Salary/Pay Rate: $45-50/HR

Firm, non-negotiable: No

Hours: Full-time

Duration: 3 months; Temp to Perm

Job Description:


Are you passionate about crafting stories through data and engagement? Our client is seeking a Strategic Insights Analyst to join their dynamic team. As a leading digital performance marketing agency, we’re dedicated to driving outrageous performance for our clients. This role requires a blend of analytical prowess, creativity, and strategic thinking to uncover compelling insights that support Our Client and their client initiatives.

This position is fully remote for the first few months of the assignment and would by hybrid if transitioned to perm.

Top 3 Must Haves:

  1. Proficiency in Audience Analysis using MRI Simmons and Global Web Index.
  2. Experience in pulling Competitive Media Reports using Nielsen AD Intel, Kantar-Vivvix, and Pathmatics-Sensor Tower.
  3. Strong background in Bench Research.

Key Responsibilities:

  • Conduct strategic data analysis and research to translate market, competitive, and industry data into compelling storytelling presentations with actionable recommendations.
  • Utilize research tools such as Hitwise, Netbase, comScore, eTelmar/Vividata, Google Analytics, and GWI to gather and analyze marketing data from various sources.
  • Develop detailed audience personas for clients through demographic, geographic, psychographic, and behavioral research.
  • Conduct competitive audits to identify positioning, gaps, opportunities, and rankings for multiple competitors.
  • Create comprehensive, hyper-local opportunity scorecards based on competitive, demographic, and consumer spending data analysis.
  • Act as a power user for social media conversation audits using Netbase and contribute to the client’s thought leadership initiatives through white papers, original research, and blog posts.


  • Bachelor’s degree in communications, marketing, advertising, or related fields.
  • Minimum of 2-3 years of experience in research/strategy/data analysis within a marketing or agency environment.
  • Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook.
  • Familiarity with Google Analytics and AdWords; knowledge of SPSS or SAS is a plus; Adobe Analytics certification preferred.
  • Strong analytical, problem-solving, and critical thinking skills with excellent written and verbal communication abilities.
  • Ability to work collaboratively in a fast-paced environment, manage multiple priorities, and adapt to changing requirements.
  • Attention to detail, active listening skills, and excellent organizational capabilities.
  • Multilingual capabilities and experience working across cultures are advantageous.


  • Opportunity to shape the future at one of the world’s most significant performance marketing agencies.
  • Diverse, equitable, and inclusive work environment.
  • Flexible hours and hybrid working models.
  • Employee assistance programs and days off for personal well-being.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive

Client Description:

Our client is a renowned agency, global leader in digital performance marketing, specializing in providing innovative solutions to drive business growth and customer engagement. With a focus on data-driven strategies, this agency leverages advanced technology and expertise to help businesses maximize their online presence, optimize marketing campaigns, and achieve measurable results. Trusted by leading brands worldwide, Our client is committed to delivering tailored solutions that empower businesses to thrive in the digital landscape.


To apply, please visit the following URL: