Esna Law PC
We’re a dynamic and growing Canadian immigration law firm based in Toronto, Ontario. Our firm specializes in immigration litigation matters including judicial reviews, inadmissibilities, IRB matters, H&Cs, PRRAs, and other complex immigration files. As we continue to expand our reach and enhance our online presence, we are seeking a dynamic and experienced Digital Marketing and Client Services Specialist to join our team.
Responsibilities:
Digital Marketing Responsibilities:
- Devising Strategy: Define clear objectives and devise content strategies to drive engagement aligned with our brand objectives, and enhance online presence on platforms including Instagram, Linkedin & Youtube.
- Creating Content: Produce engaging multimedia content across various platforms while maintaining consistency with brand guidelines.
- Optimization and Analysis: Implement strategies for content optimization, analyze metrics to identify areas for improvement, and stay updated on industry trends for continuous enhancement.
- Draft and Publish Blogs: Enhance our online presence and audience reach by regularly drafting and publishing informative and engaging blog posts.
Client Services and Lead Management Responsibilities:
- Respond to Inquiries: Monitor WhatsApp and social media platforms to promptly respond to inquiries from existing clients and new business leads, providing initial information and assistance as needed.
- Follow-up with Leads: Utilize our CRM (ClioGrow) to track and follow up with new business leads, ensuring timely and personalized communication to nurture relationships and move leads through the sales funnel.
- Coordinate with Legal Team: Collaborate closely with attorneys and legal staff to facilitate the transition of leads into actual client files, ensuring seamless handover and communication throughout the sales process.
Qualifications:
- A degree in Marketing, Communications, or a related field.
- Experience in digital marketing, content creation, and social media management.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Attention to detail and a proactive approach to problem-solving.
- Fluency in Farsi is considered an asset.
If you are passionate about digital marketing, client services, and making a positive impact in the legal industry, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this position.